Top 10 Best Books on Sales and Marketing Ever Written

TOP 10 BEST BOOKS ON SALES AND MARKETING EVER WRITTEN !

Hey ! Sales Enthusiast, 

Here is a list of Top 10 Best Sales Book ever written. With advent of Google search, people prefer searching their queries rather than studying and finding a feasible solution. Trust me, there is only information on Google, and for Knowledge you have got to refer this great books written by some of the best authors. So read them and stay ahead of the Google generation,

1. Spin Selling

      

Author - Neil Rackham         

Summary - 

SPIN Strategy = Situation, Problem, Implication, Need-payoff. This sales book includes real-world examples, graphics, case studies, and hard data. It explains why traditional sales methods won’t work for large sales. 

        

What will you learn - 

The techniques are easy-to-apply and are proven to help readers increase their sales volumes from major accounts.

         

2. The 10X Rule: The Only Difference Between Success and Failure

Author - Grant Cardone      

Summary -

Don’t settle for mediocrity. The 10x Rule tells you how to reach your goals by putting in the extra effort. You must go above and beyond to operate at a fourth level of operation: Massive Action. The 10x Rule will teach you how to reach and set achievable goals, use fear as fuel, and to become a role model for success.

        

What will you learn -  

You will learn to set targets for yourself that are 10x greater than what you believe you can achieve and actions that are 10x  greater than what you believe are necessary to achieve your goals. Thus,setting a goal too high and taking appropriate steps is a sure shot way to gain new business and meet every sales deadline

3. Triggers

Author  - Joseph Sugarman       

Summary - 

This book will graphically teach you 30 ways you can improve your chances of sales success by understanding the psychology that Joe learned from years as a direct marketer and applied to selling in person. Joe’s unique way of testing—an education that cost him

millions to learn—is the basis of what he teaches. He has artfully taken this knowledge and applied it to the dynamics of personal selling and has crafted a book unlike anything you’ll find elsewhere.

What will you learn - 

You could learn all the sales trigger and double or may be triple your sales figures. It's a book that I would recommend  you to read before you're competition

4. Take the Cold Out of the Cold Calling

Author - Sam Richter     

Summary - 

Richter’s book focuses on the research aspect of cold calling. He dives into accessing online information — how to find it and how to use it. There are step-by-step instructions and examples on everything from how to use Google like a pro to accessing highly qualified lead lists for free. There are numerous tools online which can help you know the profile and behavior of your prospects, even before you call them. This is the power of Machine Learning and AI. This tools can help you close the cold call more efficiently since you have the idea of how the prospects is.        

What will you learn - 

The importance of online research and how these techniques can further your success. This is the step before the cold call, where you can specifically cater your information for personalized audience.

5. Secrets of closing the Sale

Author- Zig Ziglar      

Summary - 

In this book, Zig Ziglar explains how everyone has to “sell” their ideas and themselves to be successful. He goes over 100 closes for every kind of persuasion and professional tips from many successful salespeople.

        

What will you learn - 

You will learn how to be a good closer, in any situation. Ziglar shares a great tool which will change your mindset towards closing. Even though some authors may argue that closing is like pressurizing your prospects and can work only in small value business. However, It's worth to try and witness the result for yourself

6. Advanced Selling Strategies

Author - Brian Tracy         

Summary -

Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry—methods that net immediate and spectacular results. This book explains how to develop the self-image to give you the edge in every sales situation and teaches how to concentrate on the customer’s emotional factors to ensure better sales results.

What will you learn - 

You will learn about new model of selling, role of salesperson, reasons why customers buy and 3 ways to impress them. Rapport, Problem Identification, and Solution Presentation are the 3 basic parts of any selling process

         

7. Think and Grow Rich 

Author - Napolean Hill  

Summary - 

Napoleon Hill studied the habits of the most successful people and evolved 13 principles that can be applied to achieve success. Think and Grow Rich is highly regarded as one of the best business books of all time. You can use these principles in almost every single area of your life.

     

What will you learn - 

Success requires no explanation and Failure permits no alibi.This books is so rich and precise in it's way that anyone can relate them with it. Everything explained through a lot of examples can help you connect better, though too many examples can take your mind off while reading the book but it's worth it.

          

8. What the Customer Wants You to Know ?

Author - Ram Charan       

Summary -

In a easy to follow style, Ram Charan describes a practical, down to earth yet radically new approach to sales and new business development. The book focuses on what customer needs to improve his or her business

        

What will you learn - 

You will learn how a simple approach of thinking about your customer's customers can help you win business and gain market share irrespective of the price of your product or service

         

9. The Ultimate Sales Letter 

Author - Dan Kennedy  

Summary - 

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this book, Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use. 

What will you learn - 

You will learn how to romanticize your product or services or it's direct benefits and build an excitement around your offering. You will soon realize that copyrighting is more of a mechanical thing than an art

10.  If You're Not First, You're Last

Author - Grant Cardone         

Summary -  

This book takes the lessons Grant Cardone learned through his own trials and tribulations to show you exactly what you will have to do to create success, regardless of what is going on with the economy. It will instruct you on how to expand, surmount, and even exploit these challenges to reach your ideal. You’ll read about simple, doable, and detailed actions to help you and your business thrive, and you’ll learn specifically how to seize market share away from your competitor

    

What will you learn - 

You’ll be able take advantage of a weakening economy, seize market share from less profitable competitors, and use the contracting events to create the financial situation you want for yourself, your company, and your family—independent of the local, national, or world economy.